Tuesday, 12 June 2007

Tessa Jowell still backs Olympic Logo

Tessa Jowell, the UK Culture Secretary, is still doggedly backing the controversial ‘Lisa Simpson’ Olympic logo for the 2012 games to the hilt. Endorsing it as: "terrific", "adaptable" and usable in a "variety of different contexts”

When asked if it was worth its £400K price tag she replied: "I think it was, yes." , though she did admit the logo caused a storm when it was unveiled last week she said:

"One thing you can say for this logo is that it has got people talking. It has got people talking about the Olympics, it has got people talking about what they like and what they don't like”

Ken Livingstone suggested that the furore over it was over the top. "It is a logo. It is not the meaning of life, or a secret code that will identify the bloodline of Mary Magdalene. It is a logo that will grow on you."

We’ll know it has really on the way out if Tony Blair announces it has his full support. ;-)

Joking aside – it will have plenty of mileage in it yet, from what I understand, the prime minister-in-waiting’s Wife got her career start at the ad agency who came up with it, Wolff Olins, also Michael Wolff d-reamed up Nu-Lab’s red rose logo.

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